Promotional Products have the Power to Sell
Some people may be sceptical about using promotional products for their business. With the introduction of online marketing, it may be seen as "old school" but is far from it!
Promotional products have proved to work for all types of companies and in all sorts of industries. Amongst the stalwarts of the promotional gift range, items such as promotional pens, printed t-shirts, promotional key rings, USB memory sticks and promotional computer tablet covers have risen to become some of the more popular promotional giveaways.
The fact is that everyone likes to receive a free gift, whether it is a pen, a key ring or a mug. These may all be small tokens but they can be so valuable in setting you apart from other companies you are competing against.
Let us think about this for a moment. If you saw two companies at an exhibition and one of these companies handed you a free promotional pen, which one are you likely to remember a month later?
In today's volatile economic climate, a small promotional gift can be the edge you need to get the extra business.
In a recent survey, it was found that promotional merchandise delivers a higher return on investment (ROI) than radio and outdoor advertising and an ROI that is equal to TV and print advertising.
The main advantage a promotional gift has over other forms of advertising is that it is something the receipient can take away with them, use and keep and is therefore a constant reminder of your company/brand.
Article in Promo Marketing Group News - December 2011